Okay, so maybe I’m not the most tech-savvy person out there, but I do appreciate a good ad. When I saw Apple’s new commercial for the iPad Pro, with the hydraulic press crushing everything to bits before unveiling the sleek new device, I thought, “Wow, that’s intense!” But then I saw the comparisons popping up online, and it all came flooding back. Didn’t LG do something similar, like, ages ago?
Turns out, they did. Back in 2008, LG used a nearly identical concept to promote their KC910 Renoir phone. It was all about crushing mundane objects into oblivion to reveal the phone’s sleekness and advanced features. The similarities between the two ads are uncanny. It’s not just the hydraulic press; it’s the whole visual aesthetic, the message, the dramatic reveal. It’s like Apple took LG’s homework and just changed the name at the top.
Now, maybe I’m giving Apple too much credit, but I don’t think they intentionally ripped off LG. With their resources and creativity, you’d think they could come up with something more original. Maybe it’s a case of subconscious inspiration gone wrong, or perhaps a team of nostalgic creatives stuck in a 2008 time warp. Whatever it is, it’s sparked a debate about originality and whether Apple is losing its innovative edge.
Adding fuel to the fire, even celebrities are chiming in, criticizing the ad for its destructive imagery and questioning why anyone thought it was a good idea. Honestly, I can see their point. It feels a bit tone-deaf, especially in a world where we’re constantly bombarded with messages about sustainability and responsible consumption. Crushing perfectly good objects to promote a new gadget doesn’t exactly scream “eco-conscious.”
To their credit, Apple has issued an apology, acknowledging that the ad missed the mark. They’ve pulled it from TV, but it’s still circulating online, leaving everyone to draw their own conclusions. For me, it’s a reminder that even tech giants like Apple can stumble. It’s also a testament to the power of the internet, where nothing is ever truly forgotten, and even a decade-old ad can resurface to spark debate and controversy.