Okay, so I’m a bit of a tech geek, always following the latest Apple releases. This week, I was super excited about the new iPad Air and iPad Pro. But then I saw the ad, “Crush,” and honestly, it left me feeling kinda weird.
I get what they were going for, showing how sleek and powerful the new iPad Pro is. But the imagery of this huge hydraulic press crushing instruments and art supplies, it felt off. It’s like they were saying that technology is replacing creativity instead of enhancing it. And with all the talk about AI and artists’ rights lately, it just felt tone-deaf.
I wasn’t the only one who felt this way. Social media blew up! Even Hugh Grant, yes, THE Hugh Grant, called it out. It felt like everyone was saying the same thing: This isn’t the Apple we know, the one that champions creativity and individuality.
The backlash was so strong that Apple actually apologized! I mean, that’s huge. They even pulled the ad from TV. It’s not every day you see a company like Apple admit they messed up.
It makes you wonder, did they rush the ad out? Were they so focused on the ‘cool factor’ that they forgot about the message they were sending? Whatever the reason, I’m glad they listened to the feedback and took responsibility.
This whole thing just shows the power of speaking up. It shows that companies, even giants like Apple, are listening. And it shows that creativity, that human spark, is something we need to value and protect, not crush.